Specialized in Search Engine Optimization, Paid Marketing and Web Development.
Years of Experience
Designing website UI using information architecture to prepare it for the best user experience.
Multiple platform marketing process, includes branding, lead generation and online sales.
Wordpress, HTML and custom PHP based web development for static and dynamic requirements.
Planning and implementation of transforming a business to its digital era.
Bare witness to what I have done so far in my life.
Years Old
My interest remained in computers since 2001, yet I joined Electronics.
Completed 12th grade as school topper.
Experience is more important than textbooks.
Completed my 3-year term at Govt. Polytechnic College in Aviation Electronics. A mixed timeline of life taught me what is life with losses and wins.
To know what you are stepping into, it is important to experience it firsthand. I stepped into my first job with a lot of expectations, but it was revealed to me as a door-to-door sales job with an unrealistic culture. I couldn't take it any further and decided to have industry-specific knowledge to get a white-collar job.
I was only able to perform below expectations in the initial stages. With the right motivation called respect, I was able to outperform every other in the team. My curiosity paved the way to contribute to managerial responsibilities and creative festivals.
Performing low under one team leader and becoming the best with another. This made me see one important factor in work life, which is, to have the right people in your life. Learned that being a workaholic is rewarding and at the same time the expectations grow bigger. The next thing is never to stop learning, it is a never-ending process.
As a workaholic, I spent most of my time on the work I did. cared to bring out the best in everything I engaged in. New learnings and my curiosity brought the best result.
Even in the short term, I was awarded a special recognition for the work that I have contributed.
When you commit yourself to something, there is only one outcome: success. This understanding made me go further in the way of success in future.
Started as a small business, Fourtiseven Social Media Branding which is later rephrased as 'Fourtiseven Digital Marketing'. The idea is to explore the opportunity social media brought to us. Even before Facebook launched the marketing process with a platform.
One thing is sure, mine was the first Social Media Management business in Kerala, God's Own Country. In fact, it could be the first all over India, who knows? The start wasn't that pretty I admit, and I agree with how difficult it is to teach/make people aware of something even though that is so vital to them. There were rejections, yet a few very understanding people helped me continue this voyage in the beginning, and I am grateful to them.
Worked in so many different roles, yet I decided I should call myself a digital marketing specialist rather than the fancy founder or owner. I had a trusted group of people and teams who could handle the additional queries with expertise to keep the quality in line with the project. I have upgraded my knowledge in every step to make sure that I should be able to answer my client's questions. Then it changed from technical know-how to strategy building and implementation. Gradually started taking on consulting projects along with regular digital marketing clients.
Marketing of internal products in IoT and related applications. Brand marketing and lead generation is the primary project initiated under my supervision. The SaaS application marketing has been completed with precision-related marketing using Google ads and Social platforms. The application was targeted at a business-related audience.
With a small change in the marketing strategy, the conversion ratio of the SaaS application changed from 0.4% to 1.47%. In the same quarter, the return changed tenfold with further investments.
When I was searching for what's new in Digital Marketing, I stumbled upon the opening from SkyPoint Cloud Inc., a customer data platform application development company. I couldn't contribute much to the company's part, but I was able to learn a lot more about CDP applications and dive more into web development in WordPress.
The best achievement I had with this tenure is learning more about precision marketing techniques using a Customer Data Platform. We can use CDP to excessively reduce marketing investment by targeting the consumers accurately by their behavioural patterns.
Covid was a disaster for everyone. After around a year of not having projects, I started working on a new client from the learning and development industry. The plan was thorough, preparation was seamless, and execution was outstanding with the support of the client side. I was able to integrate the whole of the expertise I acquired from my life. The outcome was splendid and the client was more than satisfied.
U2L Learning Solutions Limited, previously known as Future Learning, is a company primarily targeted at retail and logistics-related skills development. They are directly affiliated with the Government of India's National Skill Development Corporation. Apart from that, there has been an advanced system to provide detailed training on the retail and logistics training and certification program.
My work has been recognized as the Most Innovative Content Distribution Strategy by ACEF Content Marketing and Creators Awards 2021. For the effort to get into the rural area of India with social media approach. Strategized a virtual convocation event for the internship candidates. Prepared the brand marketing activities at the brand change from Future Learning to U2L Learning Solutions Limited.
A long-time dream come true. Stepping academically into the information technology avenue. I am hoping this would be the change I was waiting for a long walk. Miles to go...
The challenge that I made to myself is that I will complete the course full-time and won't opt for a shortcut. The lesson I learned from my best teacher besides life itself.
There is no room for error when it comes to perfection, as without a good client, there are no businesses. I am not in the business of taking on too many projects at once. When someone approaches, they will be expecting me to provide my skills and expertise to their project with quality. I am determined to give it. A few are good enough to have fun in work and life.
I believe in purpose, which improves my work and gives better results.
Years of Portfolio Items
Ongoing Search Engine Optimization project to engage with US, UK, European and Australian Customers.
Google Search and Display Advertisements with retargeting enabled created a whopping return on investment.
SEM - to receive more return with nominal investment in the digital space.
Multiple social media marketing strategies and social media paid advertisements.
The planned execution of converting the process and evaluation of running a business to achieve higher growth.
To execute a unique plan to market a brand or product or service.
Creating a brand identity for a business.
Content creation to establish the idea of the brand with graphic representation.
Corporate website with custom CMS for content management.
Developing websites with existing CMS platform WordPress.
Creating a unique perspective on presentation design related to brands.
Planning and executing digital activities and campaigns.
Like to see what my clients say about my exceptional work
Clients Worldwide
Jayaraj's SEO expertise is a game-changer. His practical and strategic approach delivered measurable results for our business, increasing our online visibility and attracting more targeted traffic. Highly recommended.
Jayaraj's proficiency in Google Ads has boosted our lead generation and conversions. His strategic methodology and extensive expertise have proven valuable, and he delivers results. We recommend his services to businesses seeking to optimize their Google Ads campaigns.
Search Engine Marketing expertise and strategic approach have brought outstanding results for our business. He knows what to do when there is a change needed. We highly recommend Jayaraj for his outstanding support.
Jayaraj's mastery of PowerPoint design is unmatched. His meticulous approach and inventive techniques produce visually striking presentations that effectively deliver our message. We strongly endorse Jayaraj for his excellent PowerPoint design services.
Jayaraj's social media marketing proficiency has been a tremendous asset to our business. His strategic approach and deep understanding of social media platforms have enabled us to reach a wider audience, increase engagement, and generate more leads.
Jayaraj's web development expertise has transformed our online presence. He's knowledgeable, creative, and an excellent communicator. He worked tirelessly to ensure our website was designed to meet our specific needs, and the result was beyond our expectations.
Jayaraj's content design is top-notch, producing creative and engaging content that drives conversions. His attention to detail and unique approach make him an asset to any business.
Jayaraj's WordPress development is first-class. His extensive knowledge and experience with the platform ensure that every site he creates is responsive, user-friendly, and optimized for SEO. Highly recommended.
You can reach me anytime for your customised projects in line to my skill sets.
E-mail Me